Dice Merge Master - Privacy Policy

1. Who we are

Dice Merge Master (“the game”) is a casual dice-merge puzzle game for Android, with an iOS version to follow. It is made and published by Seep Royale (“we”, “us”, “our”).

Seep Royale is the data controller for the game, which means we're responsible for how personal information is handled in connection with it. Google acts as an independent controller for the data it processes through the Google Mobile Ads SDK (see section 4), as our processor (service provider) for Google Analytics for Firebase, which processes analytics data on our behalf (see section 5), and as an independent controller for Google Play Games Services (see section 6).

This policy explains what information is and isn't involved when you play, who handles it, and what choices you have. It covers the game and this website (see section 15). Google, the app stores and any other websites the game links to have their own privacy policies.

2. Information we do not collect

We built the game so that we don't need any of your personal information. There is no account with us, no sign-up and no chat, and we don't operate any server that receives game data. The game can be played without an internet connection.

There are three exceptions, all handled by Google. The Google Mobile Ads SDK collects some data from your device for ads (section 4); Google Analytics for Firebase collects usage data on our behalf so we can count installs and improve the game (section 5); and Google Play Games Services provides the optional sign-in, cloud save, achievements and leaderboards (section 6). We see Analytics data only as reports in our Google Analytics account, and we see Play Games data only as totals and leaderboard entries in Google Play Console.

Apart from that, we do not collect:

• your name, email address, phone number or any other contact details, unless you choose to email us (see below);
• your location. The game doesn't ask for location permission, although Google may estimate your general location from your IP address (see section 4);
• your contacts, photos, videos, files or anything else stored on your device;
• anything from your camera or microphone;
• payment details. The game has no in-app purchases;
• crash reports. The game has no crash-reporting tool, and although it's built with the Unity engine, it doesn't use Unity Analytics or any other Unity online service;
• your saved game (scores, coins and progress) on any server of ours. If you're signed in to Google Play Games, Google keeps a copy in your Play Games account (section 6); we can't open it. The analytics events in section 5 include level numbers, results, scores and coins earned or spent;
• your advertising ID for analytics. Google Analytics for Firebase is set up in the game not to collect it (the ads SDK may still use it, see section 4).

Device permissions

On Android, the game declares the permissions listed below. They are added by the Google Mobile Ads SDK, Google Analytics for Firebase and Google Play Games Services so that ads can be requested, shown and measured and usage can be measured; the game itself needs none of them for gameplay. None of them shows a permission prompt.

The game does not request location, camera, microphone, contacts, photos or storage permissions.

If you email us

If you choose to contact us, we'll receive your email address and whatever you write, through our email provider. We use it only to reply to you.

3. Information stored on your device

To remember your progress and preferences, the game saves a small amount of data in its own storage area on your device, using Unity's standard local storage (PlayerPrefs):

To move your progress to a new device, sign in to Google Play Games on both: the game restores your levels, stars, best score, coins and daily reward streak automatically. We can't recover or move your data for you, because we don't hold a copy.

4. Advertising (Google AdMob)

The game is free and is supported by ads from Google AdMob, delivered through the Google Mobile Ads SDK. It shows two kinds of ad:

• Rewarded ads are always optional. You choose whether to watch one in return for an Undo, a Shuffle or Double Coins, or, in Levels, for +5 moves or to clear space after a lost level.
• Interstitial ads are full-screen ads shown after every third game.
• Banner ads are small ads shown at the bottom of the menu and game screens.

What Google may collect

Google, as an independent third party, may collect and process the following from your device through the Google Mobile Ads SDK when ads are requested or shown:

• your device's advertising identifier: the Android Advertising ID, or on iOS the IDFA, which is used only if you allow tracking through App Tracking Transparency;
• your IP address, which may be used to estimate your general location;
• your device model, operating system version and language;
• information about the app the ad appears in;
• ad interaction and performance data, for example whether an ad was shown or tapped;
• diagnostic information.

To do this, the Google Mobile Ads SDK reads information from your device, such as the advertising ID, and the SDK and Google's consent tool may store information on your device, such as your consent choice (see section 8).

Why Google uses it

• to deliver ads and limit how often you see the same ad (frequency capping);
• to measure how ads perform;
• to detect and prevent fraud and spam;
• to show personalised ads, where the law permits it and you've given any consent that's required.

Google handles this data under its own policies. We don't receive or store it ourselves. To learn more:

• How Google uses information from sites or apps that use its services
• Google Privacy Policy
• AdMob policies and restrictions

5. Analytics (Google Analytics for Firebase)

The game uses Google Analytics for Firebase, a service from Google, to count installs and active players and to understand how the game is played, for example which levels players find too hard. Google processes this data on our behalf as our service provider, under the Google Ads Data Processing Terms. We don't use it for advertising, we haven't turned on Google signals or linked it to Google Ads, and we don't send Google your name, email address or anything else that directly identifies you.

What Analytics collects

• a random app-instance ID created for your installation of the game (it's reset if you reinstall the game or turn off Share usage data);
• your device model, operating system version, language and the game's version;
• your general location (country, region or city), which Google works out from your IP address. Google Analytics doesn't log or store IP addresses;
• automatic events such as the first time you open the game, sessions, how long you play, and app updates;
• gameplay events the game sends: levels started and finished (level number, win or loss, stars, moves used), Endless scores, coins earned and spent, rewarded ads watched, and finishing the tutorial; and, if you use Google Play Games, whether sign-in and cloud save worked, what a cloud restore added (levels, stars and coins), which achievements you unlock, and when you open the leaderboard or achievements screens. These events never include your Play Games player ID or gamer name.

Analytics in this game doesn't collect your advertising ID. It sends data to Google over an encrypted connection (TLS).

How to turn it off

• In the game, go to Settings > Share usage data and switch it off. Analytics then stops collecting data from your device, and the analytics data stored on your device is deleted. You can switch it back on at any time.
• In the EEA, UK and Switzerland, Google's consent message also asks for your choice about analytics (see section 8).

To learn more, see How Google uses information from sites or apps that use its services and Privacy and security in Firebase.

6. Google Play Games (sign-in, cloud save, achievements, leaderboards)

On Android the game uses Google Play Games Services, a Google service, for an optional sign-in with your Google Play Games profile, for cloud save (your progress is saved in your Play Games account so you can restore it on another device), and for achievements and leaderboards. If you already have a Play Games profile, Google may sign you in automatically when the game starts. If you don't, the game works fully without it, and you can sign in later from Settings. Google provides Play Games Services as an independent controller under the Google Privacy Policy.

What Google Play Games handles

• your Play Games player ID, your gamer name (gamertag) and avatar;
• the achievements you unlock and the scores you post: your Endless score at the end of each game (Google keeps your best), with the biggest dice of that game, and your total stars in Levels;
• your saved progress (Saved Games): highest level unlocked, stars on each level, best score, number of games played, coins (as amounts earned and spent per installation), daily reward date and streak day, the game stats in section 3, a random ID for each installation of the game, the game version and when the progress was saved, a short description such as "Level 138 · 312★ · Best 12,450", and a small picture generated by the game;
• technical and diagnostic data that Google Play services collects to run Play Games, as described by Google.

Sound, music, your Share usage data choice and your ad privacy choices stay on your device and aren't saved to the cloud. Data is sent to Google over an encrypted connection (TLS).

Who can see it

Your gamer name, avatar and leaderboard scores may be visible to other players, depending on your Google Play Games profile settings. We can see leaderboard entries and how many players unlocked each achievement in Google Play Console; we can't see your saved progress, and we don't receive your email address.

The game never sends your Play Games player ID or gamer name to Google Analytics or to the ads SDK, and we don't use Play Games data for advertising. Analytics does receive the Play Games activity events listed in section 5, unless you switch off Share usage data.

Your choices

• If you don't have a Google Play Games profile, you're only signed in if you choose to (Settings > SIGN IN, or a leaderboard button). If you have one, Google signs you in automatically; you can manage automatic sign-in, your profile and the account used for games in the Google Play Games app and your Google settings. Without sign-in, everything stays on your device, as described in section 3.
• You can manage or delete your Play Games data, for this game or for your whole profile, in the Google Play Games app or your Google Account (myaccount.google.com), and control who sees your profile there.
• Each Play Games account keeps its own progress. If a different account signs in on the same device, the game keeps the device's progress for the previous account on this device and loads the new account's own progress; it doesn't combine the two.

7. Limiting ad personalisation and your advertising ID

You can limit how your advertising ID is used, or remove it, at any time. You'll still see ads, but they may be less relevant to you. These settings affect the advertising ID only: Google may still collect the other information listed in section 4, such as your IP address and device details, to deliver and measure ads and to prevent fraud.

Outside the EEA, UK and Switzerland, the game doesn't show Google's consent message or the Ad Privacy Options button, so these device settings are how you control the use of your advertising ID.

Android

Open Settings > Google > Ads. On some devices it's under Settings > Privacy > Ads. From there you can:

• Delete advertising ID, which removes the ID so apps can no longer use it. This stops it being used for personalised ads, but it doesn't stop all data collection by the ads SDK;
• Reset advertising ID, which replaces it with a new random ID that isn't linked to the old one;
• on older Android versions, turn on Opt out of Ads Personalization.

Menu names can vary a little between phone makers and Android versions.

iPhone and iPad

Before the IDFA is used, iOS will ask whether you allow the game to track you (App Tracking Transparency). Choose Ask App Not to Track to say no. You can change your mind at any time in Settings > Privacy & Security > Tracking, either for Dice Merge Master alone or for all apps by turning off Allow Apps to Request to Track.

8. Consent in the EEA, UK and Switzerland

If you're in the European Economic Area, the United Kingdom or Switzerland, the game shows Google's consent message (the Google User Messaging Platform) before any ads are requested. It explains how your data would be used for ads and lets you make your choice. Google's consent tool remembers your choice on your device so it doesn't have to ask every time.

You can review or change your choice at any time from Settings > Ad Privacy Options in the game. This button appears in Settings wherever Google's consent tool says a privacy choice must be offered, which in practice means the EEA, UK and Switzerland.

If you don't give consent, Google may still show non-personalised or limited ads, as described in its own policies.

The same message covers analytics. Until you've made a choice, and if you don't consent to analytics, Google Analytics doesn't store an identifier for your device and receives only limited, cookieless measurement signals (Google's consent mode). You can also switch analytics off completely in Settings > Share usage data.

9. Children

Dice Merge Master is made for a general audience and is not directed at children under 13. The game itself gives players no way to send us personal information (other than by emailing us), and we don't knowingly collect personal information from children under 13. Please note that the Google Mobile Ads SDK collects the device information described in section 4, including identifiers such as the advertising ID, from any player's device when ads are requested or shown, whatever the player's age. Google Analytics for Firebase also collects the usage data described in section 5 from any player who hasn't switched off Share usage data. Google Play Games (section 6) follows Google's own rules for younger users; if a Google account can't use Play Games, the game works without it.

In the EEA and UK, if you're under the age at which you can consent to online services yourself (between 13 and 16, depending on the country), please don't agree to personalised ads or analytics in Google's consent message without a parent or guardian's permission. In India, where anyone under 18 counts as a child, a parent or guardian can limit ad personalisation using the device settings in section 7.

If we learn that a child under 13 has given us personal information, for example by emailing us, we will delete it. If you're a parent or guardian and think this has happened, please contact us at support@seeproyale.com.

10. Your rights

Depending on where you live, the law gives you rights over your personal information. Apart from emails you choose to send us and the analytics data Google processes for us (section 5), we don't collect or hold any personal information about you, so in practice these rights mostly concern the ad data and Play Games data that Google handles, the analytics data, or the game data on your own device, which you control directly.

EEA and UK (GDPR and UK GDPR)

Seep Royale is the data controller for the game. Google acts as an independent controller for the data it processes through the Google Mobile Ads SDK and Google Play Games Services, and as our processor for Google Analytics for Firebase (see section 1).

Legal bases. The legal bases for processing are:

• Consent (Article 6(1)(a) GDPR), for personalised ads and, where consent is required under the ePrivacy rules (in the UK, PECR), for storing or reading information on your device for ads. Consent is collected through Google's consent message, and you can withdraw it at any time from Settings > Ad Privacy Options;
• Consent, for analytics that stores or reads identifiers on your device, collected through the same Google consent message. You can also switch analytics off in Settings > Share usage data;
• Contract (Article 6(1)(b)), for providing the Google Play Games features you choose to use: cloud save, achievements and leaderboards;
• Legitimate interests (Article 6(1)(f)), in understanding how the game is played so we can fix and improve it, for limited measurement without identifiers where you haven't given consent; and in keeping the game free by showing ads: for showing non-personalised or limited ads, measuring ads and preventing fraud where consent isn't required, and for replying to emails you send us;
• Legal obligation (Article 6(1)(c)), for anything we have to keep to meet our legal duties.

You have the right to be informed (which is what this policy is for), and to access, correct or erase your personal data, restrict or object to its processing, receive it in a portable format, and withdraw consent at any time. You can also complain to the data protection authority in your country. In these regions, personalised ads are shown only if you consent, and you can withdraw consent from Settings > Ad Privacy Options.

California and other US states

Under the California Consumer Privacy Act (CCPA, as amended by the CPRA) and similar laws in other US states, you have the right to know what personal information is collected and how it's used, to delete it, to correct it, to opt out of its sale or sharing, and not to be treated differently for exercising these rights.

Details of the personal information involved:

We do not collect sensitive personal information.

To make a request, email support@seeproyale.com. You can make it yourself or through an authorised agent. We may ask for information needed to confirm the request, or the agent's authority to act for you, and we'll use it only for that.

India (Digital Personal Data Protection Act, 2023)

As a Data Principal, you have the right to get information about your personal data and how it's processed, to have it corrected, completed, updated or erased, to withdraw consent where processing is based on it, to have your grievances addressed, and to nominate someone to exercise your rights if you die or become unable to. The game doesn't show a separate consent message in India. To stop your advertising ID being used for personalised ads, delete or reset it, or turn on ad-personalisation opt-out, in your device settings (see section 7). To stop analytics, switch off Settings > Share usage data in the game (see section 5). You can raise any grievance with us at support@seeproyale.com. If you're not satisfied with our response, you can complain to the Data Protection Board of India.

11. How to exercise your rights

• Game data on your device: you're already in control of it. To delete it from your device, uninstall the game or clear its data. On Android, go to Settings > Apps > Dice Merge Master > Storage and choose Clear storage (names vary by device). On iOS, deleting the app removes its data from the device. If your device's own backup is turned on, a copy may also be in that backup, which you manage through your Google or Apple backup settings (see section 3).
• Ad data held by Google: we don't hold this data, so we can't access, correct or delete it for you. Use your device's ad settings (section 7), Settings > Ad Privacy Options in the game if you're in the EEA, UK or Switzerland (section 8), and the tools described in the Google Privacy Policy, where you can also contact Google directly.
• Google Play Games data: we can't open your saved progress. Manage or delete it, for this game or your whole Play Games profile, in the Google Play Games app or your Google Account (section 6).
• Analytics data: it's linked only to the random app-instance ID, not to your name or contact details, so we usually can't find or identify your data from a request. To stop it and delete the analytics data stored on your device, switch off Settings > Share usage data. Data already sent is deleted automatically after the retention period in section 12.
• Anything else: email support@seeproyale.com. We'll reply within the time limits set by the law that applies to you. Since we don't hold personal data about players, apart from emails they send us and the pseudonymous analytics data described in section 5, we'll usually be confirming that and pointing you to the right place, but we're glad to help.

12. Data retention

• We don't run any server that stores player data.
• Google Analytics keeps event data linked to the random app-instance ID for 14 months, then deletes it automatically. Aggregated reports that don't identify anyone, such as the number of installs per day, may be kept longer.
• Game data on your device stays there until you uninstall the game or clear its data. Any copy in your device's own backup is kept according to your Google or Apple backup settings.
• Your Google Play Games data (saved progress, achievements and scores) is kept by Google until you delete it in the Google Play Games app or your Google Account, as described in Google's Privacy Policy.
• Google keeps ad data for the periods described in its Privacy Policy.
• If you email us, we keep the conversation only for as long as we need it to deal with your message.

13. Security

We don't run a database of player information that could be breached: your saved game stays on your device and, if you're signed in, in your Google Play Games account, and analytics and Play Games data are held by Google. Game data is kept in the game's own storage area on your device, which other apps normally can't access. Keeping your device updated and using a screen lock helps keep it safe.

Data that the Google Mobile Ads SDK, Google Analytics for Firebase and Google Play Games Services send from the game is encrypted in transit using HTTPS (TLS). Google describes how it protects the data it collects in its Privacy Policy. No method of storing or transmitting data is completely secure, but keeping data on your device and off our servers keeps the risk low.

14. International transfers

We don't receive your game data ourselves. Google Analytics for Firebase processes analytics data for us, and Google may process it outside your country; Google participates in the EU-U.S. Data Privacy Framework and uses standard contractual clauses for these transfers. If you email us, your message is handled by our email provider and may be stored or processed outside your country. Google may process the ad data described in section 4 and the Play Games data described in section 6 outside your country, including in countries whose data-protection laws differ from yours. Google explains the safeguards it uses for these transfers in its Privacy Policy.

15. This website and links to other services

This website

When you open this page or the Dice Merge Master home page, your browser sends the web server that hosts them technical information such as your IP address, your browser type and the page requested. The server needs this to deliver the page. These pages don't use analytics or tracking scripts, and they don't set cookies themselves. Neither page loads anything (fonts, scripts or images) from other companies.

Links in the game

A few things in the game take you outside it:

• Rate Us opens the game's page on Google Play or the App Store.
• Privacy Policy opens this page in your web browser.
• Leaderboard, Achievements and Sign in open Google Play Games screens.
• Tapping an ad may take you to an advertiser's website or app store page.

Those services have their own privacy policies, which we don't control, so please check them.

16. Changes to this policy

We may update this policy, for example if the game's features or the law change. When we do, we'll change the effective date at the top of this page. If we ever make a change that affects how your information is handled, such as adding a feature that sends data to us, we'll update this policy before that change takes effect.

27 October 2026: added Google Play Games Services (section 6): optional sign-in, cloud save, achievements and leaderboards, and the game stats and coin record they use (section 3), ahead of the game update that includes them.

22 October 2026: added Google Analytics for Firebase (section 5) and the Share usage data setting, ahead of the game update that includes them.

17. Contact us

If you have any questions about this policy or your privacy, or want to raise a grievance, contact: